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New Euro Media Trends Report Shows Mobile’s Global Growth
ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media...
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Report: Digital Content Expected to Drive Growth for Video Game Systems
NEW YORK and SAN DIEGO, October 30, 2013 (ADOTAS) – A new report from DFC Intelligence and Live Gamer examines the future of video games in the living room. According to the report, over the next few...
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Painting the Portrait of Your Customer in a Multi-Device World
ADOTAS — You’ll have to excuse marketers today for not exactly having 20/20 vision. These days, people are accessing the web on their home PC, work laptop, smartphone and tablet, all during the course...
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Female Game Players are Stealing TV Advertising Budgets
ADOTAS – Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill...
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Are Tablets Taking Over? Study Says 55 Percent of Consumers Would Consider...
NEW YORK, December 19, 2013 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of 1,000 adults from the U.S. and Canada that own both a PC and a tablet. The study provided a...
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Google’s Enhanced Campaigns: Pros and Cons
EDITOR’S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS — The rapid adoption of mobile devices (smartphones, tablets)...
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Using Video to Compete and Win in the Niche Market Space
ADOTAS – The rise of the online digital video – a new media revolution – is overturning established notions of how to build brands and engage customers. The change to online video offers a...
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Ready to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
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Blurred Lines: Combining the First and Second Screens
ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second...
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The Programmatic Future: Automation Poised to Dominate Video Ad Buying
ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether...
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